Trusted by Calgary businesses, nonprofits and campaigns
About us
You're great at what you do. But somewhere along the way, marketing landed on your plate too. The posts, the ads, the "should I boost this?"
We know that feeling. We're a small business too. So we show up like part of your team: we listen first, learn what makes you different, then build and look after the marketing that brings people to your door.
We've been in your shoes. Now we help you walk a little lighter.
Human first. Creatively focused. AI-powered.
What we've built together so far
2,551
leads generated
$3.82
average cost per lead
41%
landing page conversion, at our best (the industry average is 2–5%)
43%
average email open rate
Our work
Services
It always starts with Strategy & Discovery: who you're for, what you offer and the journey your customer takes. Then everything we build does one of three jobs.
Help the right people discover you.
Meta ads · Ad creation · Content · Video
Make it easy for them to say hello.
Landing pages · Lead magnets
Stay in touch, so they think of you when they're ready.
Email marketing · Email automation
In their words
I was trying to get elected with zero political background, navigate Meta's rules for public office candidates, and somehow manage a digital presence while door knocking and showing up to debates. It's Digital took all of that off my plate. The results spoke for themselves: our numbers on Instagram grew to almost a million in reach, and people were actually recognizing me at the doors.
Working with Jeff and It's Digital was the easiest part of our marketing. He turned our Foodie's Guide into something people actually wanted. More than 1,600 locals signed up, and our email open rate nearly doubled the industry average. For a small non-profit team, that kind of result means everything.
I had the expertise and the heart, but no time to turn menstrual health into content people actually wanted to watch. Jeff did. He made a taboo topic funny, warm, and shareable, and helped me build an audience for when I launch my clinic.
Free guide
The Beginner's Marketing Map takes you from "Where do I even begin?" to knowing exactly what to offer and who to offer it to.
Tell us what you're working on and where you'd like it to go. Not from Calgary? No problem. We're excited to hear about your project anyway.
Say hello
