Running a business is hard enough without having to chase new leads.
That’s where Maximus Acrylic & Stucco found themselves—successful but overly reliant on word-of-mouth referrals to keep work coming in. They knew it was time to modernize their marketing, but where do you start when you have zero online presence?
This is the story of how a family-run stucco business in Winnipeg partnered with It’s Digital to create a professional website, launch targeted advertising campaigns, and turn their online strategy into a lead-generating machine.
Meet Maximus Acrylic & Stucco
Maximus Acrylic & Stucco is a locally owned and operated family business serving Winnipeg and the surrounding areas since 2015. Specializing in stucco, acrylic, and EIFS systems, they’ve built their reputation on integrity, communication, and quality craftsmanship.
Their services include:
- New Stucco Installation: Aesthetic and durable solutions with a variety of finishes.
- Restucco & Repairs: Revitalizing exteriors and improving energy efficiency.
- Venetian Plaster: High-end finishes for interior and exterior applications.
With over 15 years of experience, they’ve honed their skills under some of Winnipeg’s most seasoned professionals.
Most of their work came through referrals or neighborhood engagement, but they recognized the need to attract more clients online to scale their business.
The Challenge
Before partnering with It’s Digital, Maximus Acrylic & Stucco faced three major obstacles:
- No Landing Page: Potential clients couldn’t find them online, limiting their reach to word-of-mouth and in-person referrals.
- Missed Opportunities: Without a digital strategy, they weren’t visible to people actively searching for their services in Winnipeg.
- Time Constraints: As a family-run business, they didn’t have the resources to build and manage a professional marketing strategy themselves.
The Goals
Maximus Acrylic & Stucco wanted to:
- Build a professional landing page that showcased their expertise and services.
- Launch targeted ads to reach homeowners and businesses searching for stucco and acrylic solutions.
- Create a marketing system that worked in the background, freeing them to focus on their craft.
The Solution
1. Landing Page Development
It’s Digital designed and launched a clean, professional landing page for Maximus Acrylic & Stucco in under two months. The site:
- Showcased their full range of services with detailed, SEO-optimized pages.
- Highlighted their expertise through professional copywriting and visuals.
- Made it easy for potential clients to request quotes and get in touch.
The website became their digital storefront, available 24/7 to educate and engage visitors.
2. Google Ads Campaigns
To drive immediate results, the team launched geo-targeted Google Ads campaigns focused on:
- High-Intent Keywords: Terms like “stucco repair Winnipeg” and “stucco installation near me” ensured ads reached people ready to hire.
- Local Targeting: Ads were shown only to users within Winnipeg and surrounding areas to maximize relevance.
- Ad Variations: A/B testing was used to optimize headlines, descriptions, and CTAs for better click-through rates.
3. Retargeting Strategies
Visitors who didn’t convert on their first visit were retargeted with display ads, keeping Maximus Acrylic top-of-mind for potential clients considering their options.
The Results
Within two months, Maximus Acrylic & Stucco saw measurable results:
- Professional Online Presence: Their new website established credibility and became a hub for their marketing efforts.
- Consistent Inbound Leads: Google Ads drove a steady stream of inquiries, eliminating the need to actively search for work.
- Efficient Lead Management: Automated systems saved time and allowed them to focus on their projects instead of manual outreach.
In Their Words:
"We went from zero online presence to a fully operational website with advertisements within two months. Instead of searching for work, with It’s Digital’s help, the work is now coming to us!"
What Businesses Can Learn from This Case Study
- A Website is Essential: Even businesses with strong local reputations need an online presence to scale. A well-designed website acts as your digital storefront and the foundation of your marketing efforts.
- Targeted Ads Deliver Results: By focusing on high-intent keywords and local targeting, digital ads ensure you reach the right people at the right time.
- Data-Driven Strategies Work: Testing and optimization are key to getting the most out of your marketing budget.
Ready to Build Your Own Success Story?
Maximus Acrylic & Stucco’s transformation shows how the right digital strategy can turn any business into a lead-generating powerhouse.
If you’re ready to stop chasing clients and let the work come to you, let’s talk.
It’s Digital is here to help you create campaigns that work as hard as you do.
Contact us today to get started.
