This Maximus Acrylic & Stucco case study is the story of a family-run trades business in Winnipeg that built its reputation the honest way — one referral at a time.
Quality work travels. The problem is, it only travels so far.
When the referrals slowed and the calendar started looking patchy, they came to us with a simple ask: stop chasing the work, and start letting it come to them.
Word-of-mouth is a beautiful thing — until it’s the only thing.
Maximus had no website, no ads, and no digital footprint to speak of. Meanwhile, every homeowner in Winnipeg with a cracked exterior or a re-stucco project was opening Google and typing “stucco repair near me” — and finding everyone except them.
They’re a family-run crew. They don’t have time to build a website, write ad copy, manage bids and run a marketing strategy between site visits. They needed it done for them, and they needed it to actually work.
Stucco is a high-trust, high-ticket service. Nobody books a $20,000 exterior reno off a vibe.
That meant we needed a website that earned trust the minute someone landed on it, and ads that pulled in homeowners who were actually ready to hire — not tire-kickers, not the next city over, not someone who meant to type “Subway.”
A website and a system that runs whether they’re on a scaffold or on a coffee break.
We built Maximus a clean, fast, SEO-optimized website that showed off their services, their craftsmanship and their decade-plus of experience — and made it stupidly easy to request a quote. Then we pointed paid traffic at it.
Check it out: https://www.maximusacrylic.com/our-services
A landing page that does the heavy lifting. Designed, written and launched in under two months. Service pages built around what people actually search for — new stucco installation, restucco & repairs, Venetian plaster — with quote requests baked into every page.
Google Ads that target intent, not interest. We focused the budget on high-intent keywords like “stucco repair Winnipeg” and “stucco installation near me,” geo-fenced to Winnipeg and the surrounding area so every dollar reached someone who could actually hire them.
Retargeting that keeps them in the conversation. The people who visited but didn’t convert got gently followed around the internet until they were ready — because nobody books exterior work on the first click.
A/B testing, the unsexy part. Headlines, descriptions, CTAs — tested and retested until the click-through rate stopped going up.
“We went from zero online presence to a fully operational website with advertisements within two months. Instead of searching for work, with It’s Digital’s help, the work is now coming to us.” — Maximus Acrylic & Stucco
If you run a service business and you’re tired of being at the mercy of the referral gods, let’s talk.
Contact: itsdigital.ca
More on Maximus Acrylic & Stucco: maximusacrylicstucco.ca
Back to Our Work: itsdigital.ca/our-work
