Running ads for your business can feel like rolling the dice.
You spend time and money creating campaigns, but when the results don’t show up, it’s frustrating. What’s worse, it’s hard to pinpoint what’s going wrong.
Is it your audience targeting?
Your ad copy?
Or are you just falling behind your competitors?
Here’s the good news: there’s a secret tool that can help you figure it all out—Meta Ads Library.
It’s free, it’s powerful, and it can transform the way you approach online advertising.
Meta Ads Library is a public tool that lets you view all active ads running across Meta platforms like Facebook and Instagram.
It’s like having X-ray vision into your competitors’ ad strategies.
With Meta Ads Library, you can:
Instead of guessing why your ads aren’t converting, you can use this tool to learn from businesses that are already succeeding.
The Meta Ads Library can reveal three key reasons why your ads may be underperforming:
If your ads are targeting the wrong audience, they’ll never convert, no matter how good the visuals or copy are. For example, targeting everyone in your city instead of focusing on homeowners looking for plumbing services wastes ad spend.
Using the Ads Library, you can see how competitors narrow their targeting by age, location, and interests.
Are your ads talking about what your customers care about?
If your messaging focuses on “quality service” but customers are searching for “affordable drain cleaning,” there’s a disconnect.
By studying successful plumbing ads in the library, you can adjust your copy to match customer intent.
Great ads often include an irresistible offer, like “$99 Emergency Drain Cleaning—Call Today!”
If your ads don’t have a clear value proposition, they’ll get lost in the shuffle.
Look for recurring offers in competitor ads. If they’re running similar campaigns for months, it’s likely those offers are working.
This tool gives you actionable insights to transform your ad strategy:
Search for plumbing businesses in your area to see what’s working for them. Pay attention to:
Look for ads that have been active for months.
Businesses (the good ones) only keep ads running when they’re profitable. Focus on these long-running campaigns to find winning approaches you can adapt.
Take what you’ve learned and apply it to your ads:
Imagine you’re a plumbing business in Calgary struggling to generate leads.
After using Meta Ads Library, you discover that a competitor has been running ads promoting “24/7 Emergency Plumbing Services” with visuals showing technicians at work.
Inspired by their success, you create your own campaign:
Within weeks, your ads start generating calls from homeowners facing urgent plumbing issues.
Most businesses waste thousands of dollars on ads that don’t deliver.
The Meta Ads Library puts an end to that. By learning from the successes of others, you can skip the trial-and-error phase and launch campaigns that are proven to work.
The Meta Ads Library is powerful, but it’s just one piece of the puzzle.
To truly dominate your market, you need:
At It’s Digital, we specialize in crafting high-performing ad campaigns for service-based businesses like yours. From research to execution, we take care of it all, so you can focus on what you do best—serving your customers.
If you’re tired of ads that don’t work, it’s time to try something different.
With tools like Meta Ads Library and expert guidance from It’s Digital, you can create campaigns that bring in leads, drive sales, and grow your business.
Ready to transform your advertising? Contact us today and let’s get started.
